Lindsay Johnson, Business Coach Marketing and Sales Strategies
Our History
The transformation from “LatAm Startups” to the all-new brand “Global Startups” was a strategic evolution that reflected the organization’s expanding mission and global reach. This journey encompassed several vital phases and decisions, each of which contributed to its successful rebranding:
The inception of LatAm Startups:
The journey began with establishing “LatAm Startups” in Toronto as a non-profit accelerator.
The primary focus was working exclusively with international startups, particularly startups from Latin America.
Fostering International Connections:
LatAm Startups worked diligently to foster relationships with startups, entrepreneurs, and innovators worldwide, not just in Latin America.
This emphasis on diversity and inclusivity laid the foundation for the organization’s expansion.
Designated Sponsor for Canada’s Startup Visa Program:
One significant milestone in the organization’s journey was becoming a designated sponsor for Canada’s Startup Visa program.
This designation allowed LatAm Startups to contribute to bringing top startups worldwide to Canada.
Global Scaling from Toronto:
LatAm Startups positioned itself as a pioneer in helping startups scale globally from Toronto.
The organization provided valuable resources, mentorship, and access to the Canadian market for startups seeking to expand their horizons.
Recognition of Expanding Mission:
As LatAm Startups grew and attracted startups from diverse regions, it became clear that the organization’s mission was evolving beyond its Latin American roots.
The leadership team recognized the need to embrace a broader global perspective.
Rebranding as “Global Startups”:
The decision to rebrand as “Global Startups” was made as a strategic move to better reflect the organization’s international scope and commitment to startups worldwide.
The new brand aimed to resonate with a broader audience, including startups from around the globe.
Expansion of Services and Networks:
With the rebranding came an expansion of services and networks to cater to startups from various regions.
Global Startups broadened its mentorship programs, investment opportunities, and partnerships to encompass a diverse range of entrepreneurs.
Global Outreach and Impact:
The rebranding marked a pivotal moment for Global Startups, enabling it to reach out to even more startups worldwide and create a significant global impact.
The organization continued to support startups in scaling, gaining access to funding, and fostering innovation in the heart of Toronto.
Continued Growth and Innovation:
Global Startups remains committed to fostering innovation and entrepreneurship on a worldwide scale.
It continues to evolve its programs, resources, and initiatives to adapt to the ever-changing landscape of the startup ecosystem.
The journey from “LatAm Startups” to “Global Startups” represents the organization’s commitment to inclusivity, global collaboration, and the empowerment of startups worldwide. The rebranding was a strategic move that allowed Global Startups to embrace its expanded mission and better serve the international entrepreneurial community.
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